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Although marketing is primarily seen online, there are some offline techniques which can aid in your marketing strategy, tools such as printed flyers. Offline tools are often overlooked as necessary parts of a marketer鈥檚 toolbox, however when used correctly they can become an effective marketing tool. Leaflets work best for use on campaigns where the message is clear and easy to get across, leaflets can help you to grab your audience鈥檚 attention and really keep them interested.
Clear and Concise
One of the biggest advantages of using printed leaflets in your marketing campaign is that they are small and easy to read. Recipients are less likely to find them daunting and so are more likely to have a quick look at what you鈥檙e offering. If your mailing is well designed and well printed, even this brief glance should be enough to make the recipient aware of your business, your products and your services.
A Low-Cost Alternative
Leaflets are a lower cost alternative to a brochure, as one of the most affordable types of printed products and are well suited for use on projects with a tighter budget. What鈥檚 more, depending on the style of leaflet you choose, your printed products can be produced within a quick turn around time allowing your campaign to start quicker.
The Right Style of Leaflet
The key to a successful marketing campaign is choosing the correct style of leaflet for your campaign, the most successful and simplest style of leaflet is a single fold and perfect to give potential or existing customers all the information they need at a glance. Leaflets can also be designed to your exact specifications, they can also be multipurpose, for example if you鈥檙e selling products your promotional flyers can double up as product guides.
A Direct Marketing Tool
One of the top features of using a leaflet as a direct marketing tool means that they can be physically distributed to individuals, and if desired these people can be specifically chosen so that your information is being directed at the most suitable audience. Some forms of advertising are overlooked meaning your advertising budget could be wasted. With leaflet design you are 100% in control at all times.
Whilst there are clearly certain benefits of using printed flyers as part of your marketing toolbox, it is important to note that design, content and distribution methods are going to determine the effectiveness. As with everything, quality is key.